TRADEMARK AND LICENSING

Look for the Label

OLCP stands for Officially Licensed Collegiate Product. Products that are produced within the proper licensing procedures and bear the insignia shown below are guaranteed to be Officially Licensed Collegiate Product.

To make sure that you are buying a product that is authentic, simply “Look for the Label” that will appear on every Licensed product. This label signifies that the merchandise has passed the standards set forth by USC and guarantees that a portion of the purchase is returned to the University for scholarships.

The Gamecock Retail Program is USC's Retailer Awareness Program. The goal of this program is to develop a stronger relationship with You, the Retailers that carry South Carolina Officially Licensed Collegiate Products. You can be listed a USC retailer by simply completing the online Registration form. Once verified, your store will be recognized on the USC Trademark and Licensing web site with other merchants that carry USC Officially Licensed Collegiate Products. As the Gamecock Retail Program further develops, USC Trademark and Licensing will be looking for other ways to better serve your interests as a retailer.

Join the group of retailers and become a member of the Garnet and Black Retail Program today. Sign up Now!